Alabama Black Chamber · Take-Home Guide
Building a Magnetic Brand in the AI Era · Presented by Mike Sparks, nVision Systems
| Statement | Score (1–5) | If low, fix this first |
|---|---|---|
| My audience is clear (I could name them) | Rewrite the WHO in your message | |
| My website passes the 5-second test | Fix the headline before anything else | |
| My Google Business Profile is claimed & current | Hours, photos, services — tonight | |
| My proof is visible (reviews, photos, stories) | Ask 3 happy customers this week | |
| My name & number match on every listing | Google yourself, fix mismatches | |
| I show up consistently (posts, replies) | Start the 15-min weekly habit |
Your lowest score is your best starting point. 25+ total = polish mode. Under 18 = pick the two lowest and fix only those this month.
Page 2 · Copy-and-Paste AI Prompts + Your 7-Day Plan
Paste into Claude (claude.ai) or ChatGPT — turn web search ON for the first two. Replace the highlighted parts.
Act as a local market researcher. Research the top [business type] businesses in [city]. For each one: their Google rating and review count, what they emphasize on their website and profiles, what customers praise or complain about in reviews, and what they are NOT doing. Finish with the 3 biggest gaps I could own as a smaller competitor, ranked by effort vs. impact.
Find 5 examples of successful marketing campaigns or content series run by small [business type] businesses (not big chains). For each: what they did, why it worked, what it likely cost, and a step-by-step version I could run in [city] on a small budget with my phone and free tools. Rank them by likelihood of working for a local audience.
Act as a brand strategist. My business helps [audience] with [service]. Their biggest problems are [problems]. Write 5 versions of my brand message in this format: "I help [audience] solve [problem] so they can [result]." Simple, direct, no jargon — then tell me which one a stranger would understand fastest.
You are a web developer. Build me a single-file HTML brand dashboard for my [type] business in [city]. Show my Google rating and recent reviews with space for replies, this week's planned posts with status, and a brand health checklist (consistent name and phone everywhere, fresh photos, reviews answered, clear one-line message). Warm professional theme, large readable text, sample data I can replace, one file I can open in my browser.
Bonus voice fixer: "Rewrite this so it sounds like a knowledgeable local business owner — clear, warm, confident. No hype, no buzzwords: [paste draft]"